Search Engines and Higher Rankings

There is no Fast and Easy way to reach the top of the list on Search Engines it takes many weeks or even months! If you don’t have the time and patience to read this then you certainly wont have the patience to do the things needed to help yourself improve your website and rankings.

Lets start with the most Basic ways to improve your website.

Meta Tags

Meta tags are a collection of words that refer directly to your website. For example if you sell plastic cups you would use the following examples. plastic cups, plastic, cup, disposable cup, cups, cheap cups, and so on..

Meta tags help Search Engines define your website so it can be found and categorized by search engines. This used to be the only way search engines could work out what your site was about, unfortunately it was abused to much in the past and is now being used less and less by search engines. It wont harm your website to have Meta tags as long as you use words directly linked to your website content. It may harm your site if you failed to use Meta tags or use inappropriate words.

Keywords

To replace meta tags most Search Engines now use keywords, this is a collection of words similar to meta tags but the words are found in your website content not hidden in the coding. The keywords need to be in nice paragraphs and easy to read by people and not just a LIST of words. It is best if you can find 3 or 4 GOOD keywords to use in your content and try to get these keywords up to about 7% density but make sure it is nice to read and as I said above not just a list of words.

You can check your keyword density with one of the many free keyword checkers on line. This is a personal favorite of mine.
http://www.webconfs.com/keyword-density-checker.php

Content is King

The more content your website has the longer people stay on your website and if you update it with regular new content you will get more regular return visitors and this will help you up your ranking. Google suggest 200-1500 words per page + pictures and other media is suggested.

IN-bound links

Links from other websites related to your website improves your ranking with many of the different search engines. But try not to get links from sites that have nothing to do with your content and avoid BAD links from sites that promote spamming or misleading information as this can work against you.

OUT-bound links

If you have in-bound links it is recommended that you link back to the site to show it is a reciprocal link.

Spelling & Grammar

Many websites slip up on bad grammar and bad spelling this reduces your ranking more than people think.

Fonts & Color

Try not to use to many different fonts on 1 page, and make your background & text colours work together so it is easy to read.

Media

Files such as flash, music, video, pictures are welcome additions to most websites but do not FORCE people to listen or watch anything as soon as they arrive on your home page, give them the option to start and stop it if they want to and keep picture files small so they load faster.

Remember each search engine does things a little different so while you maybe listed 1st on MSN (they get their data from yahoo) you may not be listed 1st on Google as Google is more popular and harder to reach the top.

I hope this basic information will be useful to some people and try not to get drawn into fake sites that promise to do all this for you for a FEE most of them are just after your money & email address.

And remember it takes TIME so have patience....

Shagrat

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